Rail Rookies

Commissioned by Het Spoorwegmuseum (Dutch Railway museum) we created the concept, identity and multiple campaigns for Rail Rookies, the museums Kids club. We created the name ‘Rail Rookies’ and four railway related mascots. Main focus of the Rail Rookies is to enlarge the involvement of the kids with the museum and it’s program. Products we made include a website and the club’s magazine being published four times a year.

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