Willem de Kooning Academy

The Willem de Kooning Academy commissioned us to create an identity for their external communication and printwork.

To compliment to the commercial and print campaign, we teamed up with motion Studio From Form to recreated the creative process of a design student in pictures; from excitedly starting a project to postponing it a few days later, to working late and getting stuck. Moreover we wanted to show future students that it isn’t about creating perfectly polished pieces, but about coming up with ideas, trying new techniques and mostly failing and learning. We aimed at getting future students motivated to just start, work hard and have fun with it!