Willem de Kooning Academy campaign

Together with motion Studio FromForm we created the 2014 / 2015 campaign for the Willem de Kooning Academy to inspire and attract new students. Based on the ‘Creating Pioneers’ commercial, together we came up with a concept that played with ‘the blank canvas’. A blank canvas can be a wonderful thing, because everything is possible and all options are open. But this is also what makes a blank canvas a challenge, because éverything is possible! This duality that the blank canvas holds is what inspired us to create a campaign around breaking through the canvas and starting to create.