So Me Thing Kunsthal

‘SO ME THING’ an interactive installation created for the exhibition ‘Do it’ at Kunsthal Rotterdam 2015. The piece, consisting of 50 layers of typography applied and divided over 7200 unique numbered pages, is our interpretation of Robert Barry’ s original doit #93 (2012) for the exhibition manual by curator Hans Ullrich Orbist

“Do something unique that only you and no one else in the world can do. Don’t call it art.”

The installation invites visitors to tear of sheets of paper to create their own (read ‘so me’) typographic composition. By doing so visitors playfully discover all the hidden designed typographic layers. The message So Me Thing remains readable till the last layer is removed.

So Me Thing was rewarded with a Bronze European Design Award in 2016