Museum Rotterdam campaign
The studio got commissioned to create a campaign for Museum Rotterdam’s exhibition ‘Wat maken we nou?’ (True Rotterdammers, CAN WE MAKE IT?) In the exhibition the museum looks at what the true Rotterdammers are making and what this means for the city. Crafts are alive and kicking in this industrial city. Museum Rotterdam has sought out nearly 200 Rotterdammers who pour their heart and soul into making their product. They show their skill and passion here. In connection to these current trends, Rotterdam makers of the past come to life again in their tools and products. We see similarities and differences: tradition and innovation, trade secrets and sharing knowledge, pollution and sustainability, need and passion. The studio created several new still life images by bringing multiple crafts and cultural elements together into a single setting.