International Arts festival De Wereld van Witte de With is the traditional opening of the cultural season in Rotterdam. This years theme ‘The victory of the bottom-up approach’ referred to the ‘do it yourself mentality’. The festival presents a colourful range of young European and Dutch artists. The artists who have been invited, aim to go beyond the boundaries of the every-day, passive experience of the urban environment: they are actively looking for the city’s hidden potential and offering valuable, critical insights. The artists will challenge their audience with unusual, unfamiliar experiences of the public space – involvement through alienation.

The anti-authoritarian practices presented by The World of the Witte de With mark the strategic victory of the bottom-up approach in understanding and experiencing the city as opposed to the functional top-down strategies of urban planning.

To translate this theme into a campaign and identity StudioSpass came up with the plan to design 230 unique posters. The series displays 230 interventions and visual attacks on the festivals corporate identity.